I made the transition to Compass in February because I was impressed by their spirit of collaboration as well as their technology stack and partner tools. And after 3 months, I’m even more impressed.
From a collaborative standpoint, my last two listings were marketed initially as Private Exclusives on the Compass network. This let me generate buzz and get a sense of pricing (it’s an axiom that the market never lies) before going active on the MLS and accruing days on market. For my peeps in the digital marketing world, it’s kind of like beta testing upcoming movies and games with teaser and red band trailers. And while these exclusive showings generated offers that we rejected, it helped us realize an aggressive pricing strategy, which ultimately led to both homes selling significantly over appraised value.
- Appraisal: $2,900,000
- List Price: $2,988,000
- Compass Private Exclusive: 15 showings, 3 rejected offers
- Coming Soon: 3 offers written sight unseen
- MLS Active: 1 day, 6 showings, multiple over-asking offers
- Sale Price: $3,279,300
Appraisal: $1,425,000
- List Price: $1,525,000
- Compass Private Exclusive: 3 showings
- MLS Active: 3 days, 16 showings, multiple over-asking offers
- Sale Price: $1,672,256
ONE of the reasons these homes sold over asking is Compass Concierge, which helps Sellers maximize their home's value with home improvement services like staging, flooring, painting, landscaping and more without incurring any upfront costs or interest. Take a look:
It’s a game changer for homes that need refreshing before heading to market and payback is a breeze. When your home sells, you simply repay the funds through escrow – no interest, no fees. The image you see to the left was The Terrace on day one. We removed tired carpeting and wallpaper, added hardwood floors throughout, new lighting, new HVAC and a fresh coat of paint.
And after staging, here's the end result.
Concierge helped my Seller invest in his home’s potential, which increased his chances for a quicker and more profitable sale.
Sounds like a promo, right? Three months ago I would have agreed. But after seeing it directly lead to a better experience for my clients, I'm 100% onboard.
DM me to learn how Compass Concierge can help you sell your home faster and for more money.
DM me to learn how Compass Concierge can help you sell your home faster and for more money.
A native Angeleno, Paul Small grew up in a "show-biz family" and began his career as a third-generation theatrical agent impacting the careers of actors and writers including the likes of Crispin Glover, Paul Haggis, Ray Liotta and Demi Moore. After beginning a family, he traded Sunset Blvd for Madison Avenue and spent the next 20 years in advertising, creating and implementing marketing strategies that drove new business growth, resulting in the successful onboarding of clients such as Coca-Cola, Comcast, Electronic Arts, Nike, Pinkberry, Princess Cruises and the US Army among many others.
Small now applies those same principles of agency; integrity, accountability and perseverance to his clients as they work together to define and fulfill their real estate investment strategies.
Learn more at ASmarterHomeowner.com
