Greetings Friends
Meet the Stars at Night: Caroline Smalley & Stephanie Quirk
Back in the day, heading to Austin for SXSW or the Game Conference (R.I.P) was always one of the treats of the conference calendar. At the time, I could have used the advice of 6th generation Texans, Caroline Smalley and Stephanie Quirk, to help me navigate Austin's many different neighborhoods and find the home or parcel of land that was right for me.
You can meet them in the short video below and if keeping it weird in the Live Music Capital of the World is something you’re considering, I’d be thrilled to make an introduction.
What is Country Anyway?
In this age of disposable streams, downloads, influencers and brands, it’s so liberating to feel inspired by the imprint of an artist’s singular vision. IMHO, Beyonce’s Cowboy Carter is a fully realized work of art; lyrically, musically, sonically and conceptually. This is not, however, a recording to hit "shuffle" on. It demands your attention to capture its many shades and nuances.
And my take on its “country” genre label. Hell yeah, it’s country! And that country is the melting pot of America; blues, jazz, r&b, hip-hop, pop, country, rock – hell, she even throws in an aria or two – and then has the courage to cover two iconic songs, Jolene and Blackbird and find a way to improve on the originals with added context (I know, heresy).
If you haven’t yet had a listen, here you go:
What really sells the home? Copy or Photos?
If I had 100 million satoshis for every time I’ve been told that no one reads real estate marketing copy, I’d have… well I don’t actually know what I’d have. But you get the idea.
The fact of the matter is people will read copy. But only when it has context, relevance, and attitude, which comes from a solid understanding of who your target audience is.
For this off-market listing on South Beverly Glen, I was focused on Realtors with first-time homebuyers who were either attorneys or working at one of the streamers OR who had a downsizing couple desiring a turnkey residence in the middle of all the westside action. Here’s how I introduced it on the Compass Private Exclusive network:
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Perhaps your client is a first-time homebuyer hustling at a law firm in nearby Century City or chasing the dream at one of the streamers in Culver City. Or maybe they’re a downsizing couple, craving a secure, turnkey condo at the epicenter of westside vibes. Either way, weekends here mean tennis or golf at Cheviot, shopping sprees at Westfield and feasting at cool local joints like John O’Groats, Eataly, and Bicyclette.
Let’s talk about the digs. Picture your peeps coming home to their 3rd floor, west facing unit – tons of natural light, killer treetop views and a whopping 1,722/sf of living space. They’ll love the open floor plan. Host epic hangouts with family and friends in the generous living room, warming up by the mod gas fireplace and seamlessly moving outdoors to the adjoining private patio. And mealtime’s a breeze in the chef’s kitchen, decked out with stainless steel swag, granite countertops and a convenient breakfast bar.
Want more? How about custom built-ins throughout, formal entry, powder room, an in-unit, full size stackable washer/dryer combo, newish HVAC, a secure storage unit, exercise room, two side-by-side parking spaces and plenty of guest parking in the gated underground garage.
My Seller is still in residence so for the next two weeks we are scheduling private showings by appointment only so let’s use the power of the COMPASS Private Exclusive network and get this into escrow together!
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I ran that copy on a Tuesday, toured through a dozen parties and entered escrow that weekend - exactly as my client had drawn it up. And, as anticipated, the buyer we closed with was a first-time homebuyer working at a law firm in Westwood.
Appraised at $1.050M
Listed at $1.078M
Sold at $1.098M
28-day escrow, 21-day free leaseback
FEATURED LISTING
What is the role of an "Agent?"
After 40+ years of representing the best interests of my clients, I’ve learned a few things. First and foremost: it’s about YOU not ME. My role is simply to help you get clear on your goals, provide opportunities that help you reach those goals, and then ensure you achieve those goals as effectively as possible.
If you know someone who could benefit from that level of representation, I'd be grateful for an introduction.
Thank you.
